I would have been on holiday with Adrian when the idea for don’t break was conceived. I would have been 10, maybe 11 years old?
Across planet Earth, there is plenty of discussion around plastic in general and how for example, a bottle can be interfering with our global ecosystem. But, we’re forgetting one crucial denominator: Microplastics.
I appreciate that we introduced plastic packaging for a longer shelf-life, convenience to grab and go as well as the obvious reason of it providing better hygiene to our goods but is there really any greater benefit of having this plastic packaging? Some of which ends up in our oceans. It has been said that a ‘truckload’ of plastic is deposited into our ocean every minute. ⠀⠀⠀⠀⠀⠀⠀⠀⠀